People Who Are Helping the Cause

1 Oct

October is Breast Cancer Awareness Month and we wanted to highlight people who are helping to bring awareness to this wonderful cause.

Cleaning for a Reason

It is a sad fact that over 800,000 women will be diagnosed with Breast Cancer in 2013 alone. Cleaning for a Reason is a company which has decided to help those women affected with this disease and who cannot afford to have their homes cleaned.

Debbie Sardone started this cause and is now being helped from Swiffer and Walmart, as she states below.

“I started this organization when a woman told me she couldn’t afford to have her house cleaned because of her medical bills,” said Debbie Sardone, founder of Cleaning for a Reason. “It’s women, undergoing the physical, emotional and financial rigors of cancer treatment, who need professional housecleaning services the most and we are so grateful to Swiffer and Walmart for helping expand our reach.”

Awareness is being created by using Pink Swiffers, Wet Jets and Dusters. There are currently 1,000 maids who are offering this service in the U.S. and Canada. Anyone who is interested in volunteering their time can sign up on the Cleaning for a Reason site.

Pink Taxi is another company that is helping raise awareness this month. This taxi company operates out of the town of Bellville, Ontario and are planning on having a pink cab running 24/7.

Cancer Society spokesperson, Matthew del Grosso, says there is a donation box in the cab for toonies and envelopes if you want to make a larger donation and get a receipt.

Even famous people are getting involved with promoting Breast Awareness month. Elizabeth Hurley has been he face Estée Lauder’s Breast Cancer Awareness campaign since 1995.

JCPenney is launching their own campaign as well this month. They are inviting all of their customers to round up their purchases and donate the money to the The Breast Cancer Research Foundation® (BCRF) from Oct 4 to 14.

“Breast cancer is an issue that touches nearly everyone – we all know someone who has been affected by this disease,” said Miki Woodard, jcp cares president and vice president of philanthropy at JCPenney. “As customers stock up on their fall essentials this October, we’re inviting them to join us in our support of Breast Cancer Awareness Month. By simply rounding up their purchases or buying a pair of boots, our customers will be aiding in research and prevention efforts, which are critical initiatives in the fight against breast cancer.”

Other ways to get involved this month include wearing or displaying Pink whenever possible. The following is an excerpt from a recent press release.

“I am proud that WWE’s partnership with Komen has expanded to include all WWE Superstars and Divas,” said WWE Superstar John Cena. “WWE’s global platforms combined with the full force of our roster will bring critical awareness for this devastating disease.”

Susan G. Komen and WWE have a history of success in raising awareness for the fight against breast cancer. Last year, the WWE Universe raised $1 million for Komen during its month-long breast cancer awareness campaign. In addition, WWE has supported Komen through its “Make Mom Proud” campaign as well as participation in Race for the Cure® events throughout local communities.

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